THE HOME CARE INDUSTRY IS BOOMING!

The “frail & elderly” (age 85+) is the fastest growing market  Age 85+ will grow 78% in this decade * 85% of this age group have disabilities requiring care ** The Baby Boomer tidal wave will sustain exponential market growth 6,000 turn 65 each day for the next two decades ** 39.4 million by 2010 – 53.2 million by 2020 ** 52% age 65+ have at least some type of disability 33% have severe disability** *US Census Bureau, Public Information Office **Current Population Reports, “Americans with Disabilities”

LARGEST full-service home care franchise
MOST EXPERIENCED home care franchise in the industry
MOST REVENUE STREAMS in the home care franchise industry
BEST NATIONAL ACCOUNTS programs in the home care industry
WIDEST RANGE OF SERVICES of any home care franchise
HIGHEST RANKED full-service home care franchise 

 With 28 years of experience, we are the most experienced home care franchise and we offer a wider range of full-service (non-medical and medical) home care services than any other home care franchise, enabling you to penetrate 100% of the senior home care market, not just 15% to 70% as with other home care franchises. But we also penetrate the non-senior market … the other 30% of the home care market! — that means more revenue potential for you!

We also offer the most individual additional revenue streams of any home care franchise — 10 in all — even more revenue potential for you! More, we also “pay for ourselves” with the most robust national accounts program in the home care industry.

That’s why 40% of our franchise owners have purchased additional franchises! Imagine growing a business in an exploding industry while contributing to your community by providing the highest quality services to people who depend upon you — our owners love what they do; you can too!

No wonder Entrepreneur Magazine ranked Homewatch CareGivers higher than any other full-service home care franchise in their January 2009 “Franchise 500” issue!
If you want a recession-resistant business in an exploding market in which you can make a valuable difference in peoples’ lives with the home care franchise industry leader that enables you to penetrate 100% of the market, your choice is Homewatch CareGivers! 

The best training and support in the home care franchise industry!

Homewatch CareGivers New, Expanded Pathways to Memory™ Program to Help Enhance Cognitive Function for Patients with Memory Loss

International home care provider extends its leadership in private memory loss treatment with updated program that parallels recent implicit memory research 

Greenwood Village, COLO – Sept. 1, 2009 – Based on the ground-breaking program released in 2005, Homewatch CareGivers , the largest, most experienced international provider of full-service home care, announced the release of its newly expanded Pathways to Memory™ Program, a set of therapeutic activities delivered in a nurturing, failure-free environment that stimulates and enhances cognitive function for patients with early to mid stage dementia, Alzheimer’s disease, and other memory loss conditions. Now with more than 100 memory-enhancing activities, Pathways to Memory has achieved from 50% to more than 200% improvement in memory screenings with clients. The program is available exclusively through Homewatch CareGivers-certified specialists.

“As the first home care company to develop a memory care program, we recognize the importance of providing families with proactive intervention tools to help loved ones with memory loss, ” said Leann Reynolds, president of Homewatch CareGivers.  “With our years of experience in the practical application of cognitive-enhancing programs, we’ve seen the positive effects first hand. We know the program works. Now, with the expanded activities in Pathways to Memory, we believe our memory care program is even more effective in providing robust, personalized care plans that help improve cognition and enhance life functions.”

How Does Pathways to Memory™ Work

Pathways to Memory is a targeted, memory-enhancing program designed to stimulate and enhance cognitive abilities for those with Alzheimer’s disease, dementia, and other memory impairing illnesses.  Following a series of baseline tests, each program is customized to the client, focusing on six cognitive areas: Face/Name Recognition, Time/Place Orientation, Object Identification/Manipulation, Attention Span/Cognitive Process, Memory Concentration, and Executive Function/Abstract Thinking.

Each client works the customized program in two-hour sessions, three times per week in 12-week intervals. In a failure-free environment, a Pathways Specialist nurtures a trusted therapeutic relationship, one the entire family can rally around. The family de-stresses when they learn new coping behaviors and helpful activities within the structure of the Pathways to Memory program.  The consistency of the program enables a significant bond between the client, the Pathways Specialist, and the entire family.

At its core, the Pathways to Memory program is a proactive intervention tool aimed at preserving implicit memory – memory expressed through performance, rather than conscious recall – and improving overall cognition. The program results can mean greater self-esteem, extended independence by prolonging an individual’s ability to perform activities of daily living, diminished behavior issues, and postponing or preventing the need for residential placement. Further, the compassionate but neutral third party role of the Pathways Specialists often presents a stabilizing force between the client and their loved ones. As cognitive function improves with the client, family relationships often improve as well.

Research Supports the Pathways to Memory Approach

Studies have shown that a consistent cognitive stimulation regime can preserve implicit memory and allow individuals a higher level of independence and self-esteem. Recent research published in American Journal of Alzheimer’s Disease & Other Dementias®, entitled “Preserving Cognition Through an Integrated Cognitive Stimulation and Training Program” by Margie Eckroth-Bucher, PhD, RN, Department of Nursing, Bloomsburg University, and James Siberski, MS, Geriatric Care Manager Program, Misericordia University, supports the overall premise of Pathways to Memory. The research findings were not specific to Pathways to Memory, but according to Sharon Stokes, MS in Psychology with a geriatric emphasis and president of ElderCare Specialists of Colorado, the three subsequent key findings support Pathways to Memory’s systematic and integrative approach:

• Some patients with cognitive impairment can preserve or improve cognitive and functional abilities

• Consistent stimulation of the memory and other cognitive skills, including language and attention activities, can be useful in slowing cognitive decline associated with aging and dementia-related diseases

• Cognitive intervention tools have shown promising efficacy in slowing cognitive decline

“I have reviewed the Pathways to Memory program. It is a methodical and thorough approach that addresses specific cognitive deficiencies,” commented Stokes. “It helps families cope by giving them a proactive intervention to help a loved one. Some patients with memory impairing illness are able to establish new learning paths to improve cognition.  Pathways to Memory offers a program to establish those paths.”

Measurable Results

According to anecdotal data by Homewatch CareGivers, the company reports dramatic results from the Pathways to Memory program.  Client scores on the Mini Mental State Exam (MMSE) have shown individual improvements ranging from 11% to 57% and with 7-Minute Screen Test individual improvements have ranged from 17% to 240%.  Both tests are standard measurement tools used by professionals to assess memory and other aspects of cognitive function.

For more information about Pathways to Memory, visit the company websites at or contact a local Homewatch CareGivers office.

About Homewatch CareGivers

Founded in 1980, Homewatch CareGivers is the largest, most experienced international provider of full-service in-home care for people of all ages, including seniors, children, veterans, the chronically ill, and those recovering from medical procedures. Caregivers are triple-screened and continually trained and supervised by healthcare professionals to provide reliable, compassionate and highly skilled services in companion, personal and comprehensive care. In-home care services are personalized for each client and customized care plans are administered through an international network of 108 franchise owners with 175 territories which includes 10 international owners with 19 international territories. Each office is locally owned and dedicated to ensuring quality of life for clients and peace of mind for their loved ones.